"One day, Denis Diderot, received a beautiful red nightgown, made of extraordinary craftsmanship. He distractedly hung it behind the door, convinced that it wasn’t appropriate to his unpretentious lifestyle. Day after day, however, sitting down to work, he was troubled by the contrast between the nightgown elegance and the negligence of his room. Astonished, he decided to surrender to the beauty of that present, making consistent with it, not only the environment around him but his own lifestyle too. This is called in sociology “Diderot Effect”.
We love to think that Diderot products can be like that gown: looks like they may have nothing to do with your lifestyle, but try to take one with you..